Team
GABRIELA ANCA VIZIREANU
CEO Chief Executive Officer
Anca brings over 22 years of leadership in procurement and commercial strategy across food and non-food categories. As CEO, she combines deep industry expertise with entrepreneurial experience in FMCG consultancy and production, driven by a strong passion for building efficient and growth-focused organizations.
Business Unit Manager, Daymon Worldwide Inc.
Procurement Director, Metro Cash & Carry Romania
General Manager, Metro Group Buying Central
Procurement Director, Real Hypermarket Romania
of entrepreneurial experience in consultancy and training for FMCG
of experience in food production and cosmetic logistics
Follow Anca on LinkedIn:
HAKAN CAKICI
COO Chief OPERATION Officer
With a strong passion for commercial strategy and procurement, Hakan brings over 20 years of experience in retail and FMCG, shaped by leadership roles in international companies and a consistent focus on growth and transformation.
General Manager, Grand Cotton
Retail Consultant, MacKenzie Capital
Procurement Director – Non Food, Metro Cash & Carry Romania
General Manager, Metro Group Buying Central
Category Procurement Manager, Real Hypermarket Romania
of consulting experience in FMCG
Follow Hakan on LinkedIn:
RALUCA PĂUN
Marketing Consultant
With 23+ years of FMCG marketing experience, Raluca leads brand development for WHS and its partners, focusing on consumer engagement and market growth. Her expertise is shaped by both corporate and consultancy roles, and she remains an active trainer and consultant for companies across industries.
Trainer Ascendis & Senior Marketing Consultant Headway
Marketing Manager CEE (Central Eastern Europe) Strauss Coffee
Group Brand Manager Strauss Coffee Romania
Brand Manager Inbev Stella Artois, Bergenbier brands
Follow Raluca on LinkedIn:
ROXANA DANIELA CRISTEA
CFO
Roxana is our CFO, overseeing financial operations and supporting strategic planning through her expertise in financial management.
Member of CECCAR (The Romanian Body of Chartered Accountants and Authorized Accountants)
Master Degree in International Accountant Studies
